Boys, Go Wash Up!
Two Georgia entrepreneurs prove that southern gentlemen-and their cars-clean up real nice.
By Gisela M. Pedroza •
Opinions expressed by Entrepreneur contributors are their own.
What: One-stopbarbershop/carwash/dry cleaners
Who: Richard and Fred Callowayof Male Care Inc.
Where: Augusta, Georgia
When: Started in 1998
Men have needs. Repetitive needs. Week in, week out, they gettheir hair cut, their cars washed and their clothes dry-cleaned.Recognizing that men "do those three things religiously andconsistently," as Fred Calloway puts it, he and his brotherRichard saw an opportunity-and took it.
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