Cold Comfort
Selling ice cream to Alaskans isn't as hard as you might think.
By Devlin Smith •
Opinions expressed by Entrepreneur contributors are their own.
An ice cream shop in Alaska? Kind of tough to picture, butBrenda Bigalke had no trouble imagining a Cold Stone Creameryopening its doors in her native Anchorage when she and her husband,Larry, stepped inside a Phoenix location of the premium ice-creamand yogurt company about five years ago. "I was born andraised in Alaska, so I know what people like. We just knew it wouldbe a hit," Brenda says.
Brenda, 38, and her father, Dan, approached Cold Stone Creameryabout franchising. When the company was a little apprehensive,Brenda pointed out an interesting fact: Alaskans are the largestper capita consumers of ice cream in the United States. "Idon't think they really believed it," Brenda says."They looked it up on the Internet and found out that, sureenough, it was true."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
