Selling ice cream to Alaskans isn't as hard as you might think.
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An ice cream shop in Alaska? Kind of tough to picture, butBrenda Bigalke had no trouble imagining a Cold Stone Creameryopening its doors in her native Anchorage when she and her husband,Larry, stepped inside a Phoenix location of the premium ice-creamand yogurt company about five years ago. "I was born andraised in Alaska, so I know what people like. We just knew it wouldbe a hit," Brenda says.
Brenda, 38, and her father, Dan, approached Cold Stone Creameryabout franchising. When the company was a little apprehensive,Brenda pointed out an interesting fact: Alaskans are the largestper capita consumers of ice cream in the United States. "Idon't think they really believed it," Brenda says."They looked it up on the Internet and found out that, sureenough, it was true."
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