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Business borrowers and individual lenders come together on this new site.

This story appears in the July 2006 issue of Entrepreneur. Subscribe »

Gary Richardson, 40, needs to borrow $25,000 to buy moreinventory for his online eyewear business. He could try a creditcard or a bank loan. But instead, the Locust Grove, Arkansas,business owner is borrowing the money through, a new onlineperson-to-person lending site.

Launched in February, San Francisco-based Prosper offers loansup to $25,000 at a range of interest rates. After three months ofoperation, Prosper has more than 500 loan applicants seeking fundson any given day. Prosper CEO Chris Larsen isn't releasing loanstatistics yet, but he believes his site's eBay-style model ofconnecting individual lenders with borrowers has huge potential.He's not the only one who thinks, a similar United Kingdom-basedlending site, plans to enter the U.S. market this year.

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