Game Plan
This company's approach to direct sales? Let the good times roll.
By Tracy Stapp Herold •
What better way is there to really get a party going than with games? That's what the founders of SimplyFun LLC thought. But they realized the fun wasn't just in playing games at parties--it was also in selling them.
After working in product development and marketing for a game company, Gail DeGiulio, 49, started a consulting business to help early stage companies. Through this business, she met Matt Molen and Jeremy Young, 33 and 35, respectively, who were importing European games into the U.S. and translating them into English, but were struggling to get their products into stores. Then DeGiulio approached them with the idea of using direct sales to sell games, and it clicked instantly. "On the retail shelf, regardless of what your product line is, you're competing against a bunch of other boxes," says DeGiulio. "We knew this was a product line that would benefit from being experienced in someone's home."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
