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If you don't schmooze, you lose--so take these steps to set yourself up for success.

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By Guy Kawasaki

Opinions expressed by Entrepreneur contributors are their own.

After 20 years, I've finally figured out that it is much easier to make a sale, build partnerships, create joint ventures--you name it--with people you already know than it is to do business with people you just met. The key is to establish a relationship before you need it. And the key to that is mastering the art of schmoozing.

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