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Get Noticed

Want to make your business the center of attention? Take part in an eye-catching event.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

On May 11, Dan Mermelstein got behind the wheel of his $100,000 Porsche 996 Twin Turbo. He was revved up for Bullrun, a seven-day, flashy vehicle- and celebrity-studded car rally. But while most of the other participants were in it for the adrenaline rush and the nightly parties, Mermelstein was driven by a different motive. In 2000, he and friend Rob Rohn, both 28, started Chandler, Arizona-based, Vivid Racing, a distributor of aftermarket performance vehicle parts, and they were about to get noticed.

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