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This story appears in the October 2008 issue of Entrepreneur. Subscribe »

With 100-some employees and $10 million in annual revenue, Washington, DC-based software development firm Cynergy Systems doesn't exactly need to watch every promotional penny. But founder and president Carson Hager emphasizes the company's use of creative, low-cost techniques. "Traditional advertising does not really work for us," says Hager, 36. "We don't have millions of dollars sitting around to spend on it."

There's a lesson there: Before you shell out big bucks for your next promotional push, check out these 21 low-cost ways to get more attention for your .

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