Get the Word Out Boost business with some modern-day marketing.

By Gwen Moran • May 1, 2007

Opinions expressed by Entrepreneur contributors are their own.

Still sending out news releases and press kits to hundreds of media outlets? There's a better way to get press today, says Richard Laermer, author of Full Frontal PR and president of RLM Public Relations, a New York City PR firm. Instead, try these tricks of the modern-day trade.

Make yourself news. Andrew Fay's $9.6 million company, Gettys, an interior design and architectural services firm in Chicago that he co-founded with three partners, teamed with Hospitality Design magazine to create Hotel of Tomorrow, an online think tank that explores issues and challenges facing the hospitality design industry Gettys serves.

Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+

Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:

Digestible insight on how to be a better entrepreneur and leader
Lessons for starting and growing a business from our expert network of CEOs and founders
Meaningful content to help you make sharper decisions
Business and life hacks to help you stay ahead of the curve

Use code SAVE20 at checkout.

Subscribe Now Log In

Editor's Pick

After Her Brother's Death in Iraq Became News, a PR Strategist Learned Firsthand Why the Way We Tell Stories Matters — and It Changed Her Career

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.

One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year

3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You

6 Time-Saving Tips to Know Before Starting a Side Hustle This Summer

Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Most Popular

See all

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

By Nikita Fedorov