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Get Your Company Blog On

Your company's blog could be one of your strongest marketing tools--so get talking.

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This story appears in the February 2008 issue of Entrepreneur. Subscribe »

I know a fair amount about evangelism and a little bit about blogging, so I've combined the two to provide some insights into the evangelism of a .

1. Think "book," not "diary." A diary contains your spontaneous thoughts and feelings; you have no plans for others to read it. By contrast, if you write a book, from Day One you should be thinking about spreading the word about it. If you want to evangelize your blog, think of it as a product you're trying to sell and market the heck out of it.

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