Subscribe to Entrepreneur for $5

Getting a Visual

Pictures show the world you mean business, so be sure your camera is up to the task.

This story appears in the February 2008 issue of Entrepreneur. Subscribe »

After the 2007 launch of, a website for shopping enthusiasts interested in everything from jewelry to home furnishings, co-founders Lynda Keeler and Tracey Tee bought themselves new digital cameras as rewards. However, the toys turned out to be essential business tools for the e-commerce site, which specializes in the new and exciting. "Everybody wants more images," says Keeler, who projects's 2008 sales will reach $1.5 million. "[Customers] want to get a good sense of what each product is like."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks