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Go for the Green

Check out these 4 essential tips for turning green marketing into gold.

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This story appears in the March 2008 issue of Entrepreneur. Subscribe »

Selling environmentally friendly products and services has gone mainstream. Not only is this good for the planet, it's also great news for your because consumers are often willing to pay more for products that protect the natural by conserving energy or resources and reducing the use of toxic agents, pollution and waste. The vast diversity and availability of green products and services from major manufacturers is a clear sign that many consumers are already buying green. Organic foods, green household cleaning products and recycled or biodegradable paper products, for example, are widely available.

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