For Subscribers

Going Global

If you're considering a global market, take the time to get to know it.

By Jenny Kee

Opinions expressed by Entrepreneur contributors are their own.

Visit the International Trade Administration's Web site for several useful tips on exporting.

In the past, going global was only an option for huge corporations that possessed the resources to do so. But with technology enhancing our lives more and more, the global market is increasingly opening its doors to homebased businesses. Before you jump in headfirst, however, you've got to figure out whether it's the right move for your product or service. "Whether or not your product fits a particular global market may be the single most important factor to success or failure," notes William Mayfield, associate professor of economics and business director of the Center for Entrepreneurial Studies at Washington & Jefferson College in Washington, Pennsylvania.

So your first step in going global is doing plenty of research. "You need to be cognizant of the customs, linguistics and nuances of the languages," says Mayfield. Knowing your target country will not only help you reach foreign customers, but also prevent you from making critical marketing blunders.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business Solutions

Learn to Build a ChatGPT Bot for Only $30

If you want to see what AI can do for your business, grab this course bundle today.

Data & Recovery

If You Have a Business, You Have Passwords to Manage

How a password management system is crucial for entrepreneurs.

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.