Don't let the convenience of e-mail pass you by.
E-mail gives you a fast, convenient and reliable way to stay intouch with customers. You can even set your computer toautomatically send e-mails wishing customers happy birthdays orresponding to routine communications with boilerplate messages suchas "I'll get right to it." Don't neglect tocollect customers' e-mail addresses.
Excerpted from Grow Your Business