Evaluating Your Potential for Growth

It all depends on the size of your market.

There is one sure-fire limit to growth: Your sales can'tgrow larger than your market. It's also true that manymeasures, from the maximum profits you can generate to the topgrowth rates you can sustain, are dictated by market limitations.One prerequisite to deciding whether and how to grow is to know howlarge and what kind of a business your market will support.

Excerpted from Grow Your BusinessExcerpted from Grow Your Business

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