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Shake it Up

You'll lose visitors if you let your Web site go stale.

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It's essential to have your site packed with a supply ofproduct information, industry news, how-to tips or whatever otherinformation your customers are interested in. More important, thatinformation must also be kept constantly updated. Make sure the Webdesigner you use is either willing to update your site for you orcan show you how to do it yourself. After a Web surfer has visitedyour site more than a few times and found the same information asthe previous visit, odds are good he or she won't come backagain.

Excerpted from Grow Your Business

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