Stay Focused

Don't try to be all things to all people.

It's tempting to see your market as everybody and your bestplace for distribution as everywhere. But small companies withlimited means need to select the forms of distribution that willwork best for them. Focusing your distribution efforts on thechannel most suited to your product and plan will produce betterresults than trying to be all things to all methods ofdistribution.

Excerpted from Grow Your Business

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