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Class Distinction

Blue-collar workers and seniors are on the Net and demanding your attention.

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

Is the Web really going the way of supermarket tabloids anddouble-wides? Rumblings about the downscaling of the Internet havebeen swirling lately. Leading audience measurement serviceNielsen/NetRatings reports that 58 percent of all Americans nowhave Internet access. That figure comes hot on the trail of avariety of Web demographics studies showing a fast rise inblue-collar and senior surfers.

The makeup of the Net audience has a lot to do with which sitesand e-businesses will survive and thrive in the coming years.Making sense of the statistics is another matter. Between March2000 and March 2001, Nielsen/Netratings says, Net access at homeleapt 52 percent among blue-collar workers-more than any othergroup. Homemakers came in second with a 49 percent increase.

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