Class Distinction
Blue-collar workers and seniors are on the Net and demanding your attention.
By Amanda C. Kooser •
Opinions expressed by Entrepreneur contributors are their own.
Is the Web really going the way of supermarket tabloids anddouble-wides? Rumblings about the downscaling of the Internet havebeen swirling lately. Leading audience measurement serviceNielsen/NetRatings reports that 58 percent of all Americans nowhave Internet access. That figure comes hot on the trail of avariety of Web demographics studies showing a fast rise inblue-collar and senior surfers.
The makeup of the Net audience has a lot to do with which sitesand e-businesses will survive and thrive in the coming years.Making sense of the statistics is another matter. Between March2000 and March 2001, Nielsen/Netratings says, Net access at homeleapt 52 percent among blue-collar workers-more than any othergroup. Homemakers came in second with a 49 percent increase.
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