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Get the Message?

SMS technology could bring mobile commerce within your reach.

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

The hype surrounding m-commerce (mobile commerce) isn't atthe fever pitch it was a couple of years ago, nor has it beenabandoned. Even if you don't use it, you've heard of SMS.Extremely popular abroad, it's gaining popularity in the UnitedStates. Verizon Wireless and Netpace, a mobile marketing solutions company,are hoping to turn it into a new m-commerce tool. The termthat's floating around is "premium textmessaging."

Netpace's technology will allow customers to bill Internettransactions made on their cell phones to their Verizon accountsrather than their credit cards. Other carriers will be looking intoand announcing their own m-commerce plans along these lines as thearea slowly reheats. Market researcher Telecom Trends Internationalestimates the global market for m-commerce will exceed $550 billionby 2008, quite a leap from the less than $7 billion last year.

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