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This story appears in the April 1998 issue of Entrepreneur. Subscribe »

As a rule, guerrillas are not slaves to but masters of it. They recognize that computers do not make sales but are best used for customer interaction and information. And they know that the real benefits of computers are controlled by the people using them-not by hardware or software.

Guerrillas don't skimp on printers because they know the importance of presentation. They also admit hardware and software don't last long before becoming obsolete and hurting the company. They realize most software does more than they'll ever need, so they learn only what's crucial and just familiarize themselves with the rest.

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