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Resuscitate your retail biz without spending big bucks.
By Gwen Moran •
Opinions expressed by Entrepreneur contributors are their own.
In the competitive retail landscape, shop owners can always usenew tools and resources, especially if they're free orlow-cost. Here's a crop to consider:
- Marketing Experiments Journal: To see whattactics actually work for retailers, this group of analysts doesspecific research on a wide variety of marketing topics withbudgets ranging from $4,500 to more than $100,000. They thenpublish the results and host free web clinics at www.marketingexperiments.com, so those interested canlearn to apply specific marketing techniques in their ownbusinesses.
- National retail federation e-newsletters: The NRFcaptures the week's retailing news and puts it in your inboxwith its weekday e-newsletter, NRF Smartbrief. To subscribefor free, go to www.nrf.com and select "Publications," thenclick "Newsletters."
- Retail Concepts:Success in Store: Guides to GettingRetail Right is a series of electronic manuals on varioustopics related to retailing, from merchandising and store design tomanaging finances and back-office tasks. Business owners can buyone, a few or the entire series. Each manual comes with interactiveprompts so users can get specific feedback from the Retail Conceptsteam. The manuals, which cost $9.99 to $99, are updated regularlyto keep them current. See www.retailconcepts.com.
Gwen Moran is co-author of The CompleteIdiot's Guide to Business Plans.
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