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Oh, Baby!

How to cash in on the biggest baby boom yet

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This story appears in the July 1999 issue of Entrepreneur. Subscribe »

Despite overpopulation concerns, the United States will soonexperience a rise in births that's expected to rival thewell-noted booms of the 20th century. Starting in 2001, it'llbe baby this and baby that, meaning baby anything andeverything will be in demand. Now all you have to do is findyour niche in this expanding market. Here are five ideas toinspire you:

1. Baby Products. There's virtually no end tothis list. Are you a designer at heart? Fashion-conscious parentsare always searching for ways to make their tots look even cuter.If you recall the movie Baby Boom, you'll know a goodbaby-food recipe wins the hearts of parents and hungry babiesalike. Or you can always try toy inventing--you just might be theforce behind the next toy craze that incites parents to spendthousands. If you're the literary or musical sort, baby booksand sleep-inducing mood music could be just the ticket.

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