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I Want My Author TV

Building book buzz using the written word's worst enemy

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

How do you encourage an MTV-addicted generation to choose books over TV? Hire "" of your own, according to Emily Powell of family-owned Powell's Books, the nation's largest independent bookstore, whose sales are in the eight figures.

With help from Doug Biro, a former creative director at RCA Records who has directed music videos for superstars like Christina Aguilera, Powell is producing a series of 25-minute author films, the first of which premiered red carpet-style at more than 40 independent bookstores nationwide this past summer, as well as on . Powell believes this virtual author tour will not only promote writers who prefer not to travel, but also draw a wider out-of-state demographic to the , Oregon, company's website, which already brings in an average of 90,000 visitors a day.

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