Subscribe to Entrepreneur for $5

Impress the Press

Turn trade shows into promotional opportunities by mastering the media.

This story appears in the September 2008 issue of Start Up.

For a startup entrepreneur, the idea of catering to thousands of curious attendees at a multiday trade show can be nerve-racking. And among the inquisitive is a group you may not be prepared for even though it's possibly the most important: the press.

Some entrepreneurs simply don't consider the press or "are afraid they'll say the wrong thing," says Linda Musgrove, a trade show aficionado and president of TradeShow Teacher. Musgrove lists a few steps you can take prior to the show to make the most of the press once you're there.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks