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Chain Reaction

Do you have what it takes to run a string of stores Siberia?

This story appears in the April 1998 issue of Entrepreneur. Subscribe »

Picture this: A Minneapolis native moves to Siberia to opena chain of restaurants based on an American staplehardly anyone there has ever heard of. Sound outlandish?

Not to 32-year-old Eric Shogren. In the summer of 1996, heopened the doors to his first Pizza restaurant in Siberia.Today, the chain boasts seven locations throughout Novosibirsk, acity of approximately 2 million people. But despite the obviousachievement, Shogren is the first to admit the difficultiesinherent in such a venture. "Sometimes I tell people it'sa rewarding experience if you can do it," he says, "butit falls into that category of `Don't try this athome.'?

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