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Fax Forward

In the market for a fax machine? Think speed.

This story appears in the January 1998 issue of

Basing purchasing decisions solely on price is rarely a goodidea, but with fax machines it can be a particularly costlymistake. In fact, a cheap machine that sends faxes at a slowerspeed will cost you more over time than a faster, more expensivemodel. Here's why: Slower machines take longer to transmitfaxes, hiking up your phone bill. Over the long run, any initialprice savings will be more than eaten up by higher phone bills.

Accordingly, when looking for a fax machine, make sure it hasthe following two features: It can send a fax at 14,400 bps (or14.4 KBps), and it uses MMR data compression. These two featuresgreatly increase transmission speeds and, combined, help youminimize your monthly phone bills and therefore your overall faxcosts.

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