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Marketing for a charitable cause can benefit your company, too.

This story appears in the February 2008 issue of Entrepreneur. Subscribe »

Research shows that two-thirds of Americans consider companies' practices when deciding what to buy, so what are your actions telling prospective customers about you? In today's cause-conscious era, nearly 90 percent of U.S. consumers say they would switch from one brand or vendor to another if the other were associated with a good cause, according to the "2007 Cone Cause Evolution Survey."

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