Join The Club

A PostalAnnex+ franchisee discusses the benefits of getting involved with a franchisee association.

By Devlin Smith

Opinions expressed by Entrepreneur contributors are their own.

How exactly do franchisee associations help franchisees? To sum it up in one word: support. Whether it's provided to new or existing franchisees, and whether it comes from other franchisees or from the corporation, support is the major benefit of almost any franchisee association.

Steve Collo wanted to be actively involved with an organization that provides this kind of support, so after three successful years as a PostalAnnex+franchisee in the San Diego area, he decided to join the PostalAnnex+ National Franchisee Association (PANFAC), an organization that voices franchisee concerns to the corporation. "In the beginning, it was more important for me to concentrate on learning the business," he says. "Once I was comfortable with that, I was able to take a position [with PANFAC]."

Collo served as a representative for the Southern California/Arizona region for a year before being elected PANFAC chair four years ago. "We made a lot of changes as far as how things were being handled," he says.

Some of the issues PANFAC addressed include marketing initiatives, advertising and store sales. Franchisees voice their concerns to their area representative, who, in turn, presents it to PANFAC. The group then passes the issue along to PostalAnnex+.

"We don't necessarily resolve every issue, but we certainly address them and readdress them and work with corporate to come up with solutions that will be satisfactory at the store level," Collo says. One change the organization has already created is the Road Warrior Program, an initiative that supports new franchisees after their stores have opened.

Last year, PostalAnnex+ launched an intranet site that allows its franchisees, PANFAC members and the corporation to communicate via open forums. For example, in one forum, storeowners discuss issues amongst themselves; in others, storeowners communicate directly with their PANFAC representatives or with the corporate office. "It's a great tool that sometimes isn't used nearly as much as it should be, because people are still learning [how it works]," Collo says. "It's fairly new, but it's a tremendous asset to have."

As is a franchisee association. In fact, Collo says he wouldn't join a franchise that didn't have one. The lack of a franchisee association "hurts both the store owner and the corporate office, because you lose touch at the corporate level with what's actually occurring at the counter with the customers," he explains. "And that would definitely retard growth at both the corporate and the store levels."

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.


How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

Singer Jewel Says Her Mom Allegedly Stole $100 Million From Her: 'I Woke Up and Realized She Embezzled All of My Money.'

The singer opened up about her estrangement from her mom and the alleged theft on the 'Verywell Mind Podcast.'

Business News

TikTok CEO Testifies in House Hearing: We Are Building 'Firewall' Around U.S. Data

The CEO of TikTok, Singapore-born Shou Chew, testified before Congress for the first time on Wednesday. He promised to safeguard U.S. data.

Green Entrepreneur

A Massive Hole In the Sun May Cause Dazzling Light Show Here On Earth

NASA says the coronal hole could blast the Earth with solar winds as early as Friday. What does this mean?