Know Your Stuff Are you sure your customer information is secure? If not, consider developing a data governance policy to lock info up tight.
Opinions expressed by Entrepreneur contributors are their own.
A few years ago, Joe Colopy decided his company's way of storing information just didn't compute.
"We used to have what we called the 'dentist's office organizational system,' where each one of our customers had a manila folder, and we'd have order forms we printed out," says Colopy, co-founder of Bronto Software, a Durham, North Carolina, online e-mail marketing products company with annual revenue of $2.6 million. "We knew we had to look at our customer information and how we could manage [it] well so we could add people but not drive the system down."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs