Lead the Way
You may be passionate about your vision, but are your employees sold on it, too? Get them pumped about your company's mission.
As I've pointed out, raising money is the most important job of an entrepreneur. Selling to customers and investors is second nature. But there is a group you might easily overlook when selling: your employees. They ultimately affect not only your customers and your investors, but also your bottom line.
Your employees are the voices and drivers of your business. Directly or indirectly, everyone on your team sells. But what are they selling? Is it your vision and passion for your brand or mission? Or something less powerful and, consequently, less appealing? If what they're selling isn't 110 percent aligned with your commitment and vision, then they are selling your company--and customers--short.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
-
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
-
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
-
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
-
The Best Software Solutions and Tech Providers in the Franchising Industry
-
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.