As company leader, it's up to you to lay down the law.
I often begin my seminars by saying, "I make the rules; I change the rules; I enforce the rules." Then I spell out the rules and the fines for breaking them. For example, if you're late: $10. If you bring food into class: $10. If your cell rings: $25. I explain that the overarching reason for rules is to preserve the sanctity of the classroom. They are created and enforced for the good of the group.
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