Makeover Magic
Real-world business advice from a hit makeover TV show
By April Y. Pennington • Oct 10, 2011 Originally published Feb 2, 2005
Opinions expressed by Entrepreneur contributors are their own.
Many entrepreneurs can't afford to seek costly advice from consultants, but the TLC series Taking Care of Business gives select entrepreneurs an opportunity to do just that, in exchange for camera time. With help from four experts, dubbed the Gut Instinct Guide, the Management Maven, the Glamour Guru and the Buzz-Builder, entrepreneurs put suggestions into action and cope with changes that sometimes make them uncomfortable. These entrepreneurs share their tales of being made over:
Big Fun
The owners of this specialty toyshop in Hoboken, New Jersey, were surprised when the experts proposed converting much of the selling space into a kids' play area. Initially, husband-and-wife team Joe and Tracey Falzarano, 43 and 37, respectively, were against it. But they thinned out the merchandise, widened the aisles, added a play area and remodeled the cash-wrap area. Sales haven't increased yet, but "we've been told by the vast majority of shoppers it's a much more pleasurable experience," says Joe.
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