Bed Time At Mickey D's

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Oak Brook, Illinois-Now on the menu at the world'smost popular fast-food chain: hotel rooms. This monthMcDonald's will open the first two Golden Arch Hotels inSwitzerland, and, if the project is successful, more McDonald'slodgings could soon follow.

At the moderately priced, four-star hotels, room prices arelisted on glowing signs behind the front desk and 24-hour roomservice serves familiar McDonald's fare. Each room features BigMac beds, which adjust for sitting or sleeping.

Says McDonald's chairman and CEO Jack Greenberg, "Ourpassion for making customers smile extends very naturally to thehotel sector." -Sales & Marketing Management

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