For Subscribers

Share the Health

When encouraging healthy living, you've got to walk the walk.

By Kimberly Olson • May 5, 2006 Originally published Jan 1, 2005

Opinions expressed by Entrepreneur contributors are their own.

As health-care costs skyrocket, companies are worrying aboutkeeping employees in the pink-and the business in theblack.

But a recent study by consulting firm Towers Perrinshows a rift between employees and management that may underminesuch efforts. Workers aren't happy about reduced healthbenefits, and only 53 percent of employees surveyed believe whattheir employers communicate about health-care costs. Meanwhile,companies want employees to be proactive about staying healthy, butonly 36 percent think workers are effective health-care consumers.So how can that crevasse be bridged?

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