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It's Your Move

How to make it through when cash is tight

This story appears in the October 2001 issue of Entrepreneur. Subscribe »

Surviving a cash-flow crunch can take some creative financing.Just ask Troy and Yvonne McNair. The Aurora, Illinois,entrepreneurs started McNair Games in 1999 with one boardgame-Money Power Respect-and $120,000 from family, friends, creditcards and savings.

"Our initial printing was 50,000 units, and they were gonein 45 days," remembers Troy, 36, who formerly handled artistmanagement for Def Jam Records.

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