Mending Taco Bell <b></b>

Nov 8, 2001

Irvine, California-Management at owner Tricon GlobalRestaurants Inc. believes things are improving at Taco Bell, andit's important to the company at large that they'reright.

Taco Bell faces significant competition from up-and-comingfast-casual chains like McDonald's Chipotle and others. Thechain sent out marketing messages that made its positioning-quickieMexican or frat food?-unclear. And a young customer base thatcherished cheapo chimichangas grew up, their tastes maturing astheir wallets flattened.

While company same-store sales are up 2 percent year over yearthrough Tricon's first three fiscal quarters, it has been itsPizza Hut and KFC operations that have been pulling most of theweight. A 2 percent rise in same-store sales at Pizza Hut and a 1percent increase at KFC offset a 2 percent slump at Taco Bell.-MotleyFool.com

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