Set Challenging Goals

It will separate the average employees from your best and brightest.

Benjamin Franklin once said, "All things are easy toIndustry; all things are difficult to Sloth." It'schallenging to do the impossible because it takes hard work. Thismay be another common rationalization as to why something isimpossible. For decades, it was impossible to run a mile in lessthan four minutes. However, hard-working athletes have beendisproving this impossibility since 1954.

Lazy, slothful people are quick to label something as impossibleto avoid having to do it. "It's impossible for humans everto fly," "It's impossible for women to fly,""It's impossible to find a cure for polio," or themore realistic, "It's impossible to double our sales nextquarter." Maybe one of the best interview questions you canask when selecting new workers is this: "Can you tell me abouta time when you did the impossible?"

Excerpted from Ben Franklin's 12 Rules ofManagement

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