The Outer Limits
With larger PC-makers struggling, why is Alienware doing so well?
By Mike Hogan •
Opinions expressed by Entrepreneur contributors are their own.
Alex Aguila and Nelson Gonzalez must not be from around here. As CEO and president, respectively, of Alienware Corp. Inc., they apparently haven't heard that you can't make money building PCs.
Conventional wisdom says desktops are low-priced commodities with thin margins--and analysts foresee a shakeout this year that will sideline some of the largest manufacturers. IBM already said "the heck with it" and sold its desktop operation to China's Lenovo. If the company that the PC was named after can't make money building PCs, then what chance do two thirtysomethings from Miami have?
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
