Know Your Market

What can market research do for your business?

May 2, 2002

Market research will help you discover who wants to buy yourproduct or service (senior citizens, young people, men, women,fitness fanatics or golfers, for instance), how much they'rewilling to pay for it, the best ways to let customers know yourcompany exists and how your company will be viewed in themarketplace (as a luxury service or product, as a great bargain, asa necessity and so on).

Excerpted from Starting a Home-based Business

Editor's Pick

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry

The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

The Basics of Making Money in Franchising

Most Popular

See all

Science & Technology

The Dark Side of ChatGPT: Employees & Businesses Need to Prepare Now

By Ben Angel

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

By Kelly Hyman

Growing a Business

Why Organic Growth Is the Key to Success in a Competitive Market

Here's why you need to focus on organic growth in order to stand out from your competition.

By Baptiste Monnet

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

By Entrepreneur Staff

Growing a Business

8 Secrets to Success in Business

Follow these secrets to success to make 2023 a standout year for your business. Remember, success is achieved in your personal life as well as your professional life. Be sure to enjoy the entrepreneurial journey along the way.

By Lauren Gall