Get Out Of That Rut

Stand out from your competition by being original and thinking creatively.

Consumers are exposed to so many options that it is critical tofind ways to break through the clutter. How? By seeking newchannels that complement the brand and your customers'profiles. This applies to all aspects of marketing: findingalternative advertising media, keying in on new ways to reach yourmarket, and zeroing in on innovative distribution methods. Getcreative in all areas of your marketing and don't feel like youhave to follow some proven formula.

A car wash company that also does detailing for all sorts ofvehicles takes great pleasure in sending its correspondence inoff-white envelopes speckled with textured brown ink. Across thecorner is printed "Time for a wash?" Talk aboutunconventional marketing. Who could ignore that creativeenvelope?

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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