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By Gwen Moran •

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Living High on the Blog

William Arruda, founder of Reach Communications Consulting, aBoston-based branding agency, had no idea what suddenly caused an800 percent spike in his average daily website traffic. "Thena colleague told me we were mentioned in an industry blog,"says Arruda, 43.Some blogs have great influence, says JeanneAchille, CEO of The Devon Group, a PR and marketing services firmin Shrewsbury, New Jersey. To add blogs to your PR mix:

  • Keep in touch with bloggers when there are changes to yourproduct, staff or company. E-mail is usually the best way to dothis quickly.

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