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A Clip In Time . . .

Have a clipping service do your media sleuthing for you.

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This story appears in the April 2000 issue of Entrepreneur. Subscribe »

Clipping services track newspapers, magazines, Web sites andwire services, as well as many network television and radio newsand talk shows. You specify a list of key words-companies, people,industries and the like-and the service sends you copies ofarticles or segments that mention those key words.

"Most business owners couldn't possibly track thenumber of media vehicles the average clipping service covers,"says Gregg Weber, owner of Garden State Press Clipping Bureau andformer president of the North American Conference of Press ClippingServices. His Red Bank, -based business monitorsapproximately 500 publications in New Jersey, eastern Pennsylvaniaand southern New York.

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