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Balancing Act

Your business' success depends on working to attract new customers--while still keeping existing clients happy.

This story appears in the September 2004 issue of Entrepreneur. Subscribe »

The startup phase of your business can feel frenzied andoverwhelming as you set up your operations and market like crazy toget clients. And once you get that roster of clientele, your solefocus becomes providing them the best products and services. Ofcourse, before long you'll have to find the right balancebetween serving your old clients and marketing to new ones.

"It doesn't have to be anything complex-just write downexactly who you're targeting and what you'reoffering," says business consultant Kimberly Stevens ofAsk theBiz Coach in Crofton, Maryland. "[It's about] figuringout the solution to the problem that the market has vs. trying tobe everything to everybody."

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