Contests and Sweepstakes Go ahead and use them to promote your business--just make sure they're legal.
Contests (competitions that require some skill) and sweepstakes(which are chance-based) can generate customer interest in yourbusiness, but you have to watch the way you run them. Governmentregulators at the state and municipal levels monitor contests andsweepstakes avidly, since they're based on a blatant appeal tothe latent greed in all of us.
At the national level, advertisers undertake such events becausethey get attention from both consumers and the media. Make theprize big, glamorous or intriguing enough, and you'll drawattention.
Excerpted from Knock-Out Marketing: Powerful Strategiesto Punch Up Your Sales
