Cooking Up Clients
The sweet rewards of bringing cookies on sales calls
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Is your business craving new clients? Tempting them with cookieswas the answer for ACT Learning Centers Inc. in Duluth, Georgia.When Jerry Friday, 38, sales director of the computer-trainingfacility, approached owners Brett, 35, and Joanne Taylor, 41, withthe idea of treating students to fresh-baked cookies during theday, they said "Why not?"
The cookies were such a hit with students that Friday beganbringing them to meetings with prospective clients. Now the cookiesare the company's calling card.
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