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Cooking Up Clients

The sweet rewards of bringing cookies on sales calls

learn more about Gwen Moran

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Is your business craving new clients? Tempting them with cookieswas the answer for ACT Learning Centers Inc. in Duluth, Georgia.When Jerry Friday, 38, sales director of the computer-trainingfacility, approached owners Brett, 35, and Joanne Taylor, 41, withthe idea of treating students to fresh-baked cookies during theday, they said "Why not?"

The cookies were such a hit with students that Friday beganbringing them to meetings with prospective clients. Now the cookiesare the company's calling card.

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