Creating A Cohesive Brand Image So what if you're not Nike or Pepsi? You still need a unique and professional brand.
By Julia Miller •
Opinions expressed by Entrepreneur contributors are their own.
Variety may be the spice of life, but not when it comes tomarketing your business-especially when you're creating a brandimage to set you apart from the competition.
Branding is a way to help companies of all sizes achieve thehighest level of professional awareness. It's also one of those50-cent marketing words used by super-successful companies likeNike, whose "swoosh" logo has become synonymous with itsbrand.
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