Do You Know What Your Competitors Are Up to?

Here are some smart ways to check out the competition.

  • Request information. Call for a price list, a brochureor other marketing information. Evaluate how you were treated onthe phone, how the request was processed, and how long it took toget answers.
  • Order something. Have a friend order something from yourcompetition and from your company. Compare and contrast the twoexperiences.
  • Pay a visit. Note the differences between your businessand theirs.
  • Compare everything. Think price, packaging, marketing,selection, quality, delivery and attitude.

When the comparsions are over, be ready to react. Implement anynecessary changes as soon as possible.

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ

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