Do You Know What Your Competitors Are Up to?

Here are some smart ways to check out the competition.

Aug 20, 2001

Request information. Call for a price list, a brochureor other marketing information. Evaluate how you were treated onthe phone, how the request was processed, and how long it took toget answers.
Order something. Have a friend order something from yourcompetition and from your company. Compare and contrast the twoexperiences.
Pay a visit. Note the differences between your businessand theirs.
Compare everything. Think price, packaging, marketing,selection, quality, delivery and attitude.

When the comparsions are over, be ready to react. Implement anynecessary changes as soon as possible.

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ

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