Do You Know What Your Competitors Are Up to?
Here are some smart ways to check out the competition.
- Request information. Call for a price list, a brochureor other marketing information. Evaluate how you were treated onthe phone, how the request was processed, and how long it took toget answers.
- Order something. Have a friend order something from yourcompetition and from your company. Compare and contrast the twoexperiences.
- Pay a visit. Note the differences between your businessand theirs.
- Compare everything. Think price, packaging, marketing,selection, quality, delivery and attitude.
When the comparsions are over, be ready to react. Implement anynecessary changes as soon as possible.
Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ