Dos And Don'ts Of E-Mail Marketing How to get a strong response from your e-mail campaign

By Julia Miller • Sep 1, 2000

Opinions expressed by Entrepreneur contributors are their own.

If you're trying to rise above the e-mail marketing crowd,remember these two words: personalization and customization.

Broadbase Software recently surveyed 50 e-commerce sites,measuring the time between a consumer's purchase and when thesite e-mailed the customer with additional marketing offers. Thecompany found that sites took an average of 26 days to contact thecustomer, and that only 16 percent of e-mails were personalized tothe recipient.

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