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The more you know about your customers, the better.

Jul 24, 2001

Have a clear idea of your customer. Marketing can be focusedonly if you really understand the psychographics and demographicsof your customer. Find out as much as you can about your targetmarket: age ranges, gender, socioeconomic standing, regions, buyinghabits and more. You can never know too much about yourcustomers.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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