Subscribe for 50% off
Subscribe

Go Crazy

Maniacal marketing made easy

By
This story appears in the May 2001 issue of Entrepreneur. Subscribe »

When marketing dollars are limited, you need creativity tojump-start your efforts. Find a wealth of outrageous and unusualideas in Off-the-Wall Marketing Ideas: Jumpstart Your SalesWithout Busting Your Budget (Adams Media, $10.95).

Authors Nancy Michaels and Debbi J. Karpowicz highlightentrepreneurs who used vision, creativity and chutzpah to promotetheir businesses. For example, Barry Potekin had no money formarketing when he started hot dog spot Gold Coast Dogs in Chicago,so he took daily cab rides to chat up the eatery to drivers. Hegave $5 tips and suggested the drivers spend them at hisrestaurant. Before long, tourists filled the place-thanks to cabdrivers' recommendations.

Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks