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Maniacal marketing made easy

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

When dollars are limited, you need creativity tojump-start your efforts. Find a wealth of outrageous and unusualideas in Off-the-Wall Marketing Ideas: Jumpstart Your SalesWithout Busting Your Budget (Adams Media, $10.95).

Authors Nancy Michaels and Debbi J. Karpowicz highlightentrepreneurs who used vision, creativity and chutzpah to promotetheir businesses. For example, Barry Potekin had no money formarketing when he started hot dog spot Gold Coast Dogs in ,so he took daily cab rides to chat up the eatery to drivers. Hegave $5 tips and suggested the drivers spend them at hisrestaurant. Before long, tourists filled the place-thanks to cabdrivers' recommendations.

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