Maniacal marketing made easy
When marketing dollars are limited, you need creativity tojump-start your efforts. Find a wealth of outrageous and unusualideas in Off-the-Wall Marketing Ideas: Jumpstart Your SalesWithout Busting Your Budget (Adams Media, $10.95).
Authors Nancy Michaels and Debbi J. Karpowicz highlightentrepreneurs who used vision, creativity and chutzpah to promotetheir businesses. For example, Barry Potekin had no money formarketing when he started hot dog spot Gold Coast Dogs in Chicago,so he took daily cab rides to chat up the eatery to drivers. Hegave $5 tips and suggested the drivers spend them at hisrestaurant. Before long, tourists filled the place-thanks to cabdrivers' recommendations.
Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.
Entrepreneur Editors' Picks
How an Encounter With the 'Armpit of Destiny' Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO
You Can Train Your Brain to React to Stressful Situations Better. Here's the 3-Step Process.
A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.
What Is Your Dream Job? Ask Yourself These 4 Questions to Find Out.
This Is the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic. But It Sure Has Paid Off.
No One Would Rent Me a Café in Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have 3 Coffee Shops.