How to Get Publicity
It helps when you point out how the media will benefit.
When you talk to the media about your story, highlight thebenefit the media itself will gain from the appearance of yourstory. Will it help the media outlet:
- Bolster its local business credibility?
- Scoop the competition?
- Provide a strong visual for TV?
- Tie to a holiday or local special event?
- Build on existing local interest?
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'